In past, the entire site was
maintained by the admin of the website and it was a bit rough job for them. Then,
Google Analytics introduced JavaScript Method which was mainly not suited
because of some technical integration to add codes to website. Then to get rid
of all this Google came with a solution for webmaster which is called Google Tag Manager, free software which
allows webmaster to quickly update or add tag to their website. Tags like Facebook og tags, twitter tags and
codes of JavaScript also.
Google Tag Manager simplifies the
whole process of implementation of tagging structure. It is much similar to
Google Analytics. It is an important aspect of Search Engine Optimization.
Complete Tutorial Guide of Google Tag Manager
First Initial step is to create
account. We can add one or multiple websites in a single Gmail account using
new containers.
Then comes to creation of Google
Tag Manger Container. It is the container which holds tags for website. How to create container basically it’s a
simple one just select your account >> Create New Container.
Now how to create tags in Google Manager.
It is the next process. To create tags just go to container tab. GTM provides
various templates for tags .Then Go to Tag Section and click new tag option. By
defaults tags are present in Google Tag Manager like Analytics, image, video
and ad words tags.
Then at last we have to trigger
the tag that we create mainly just to launch.
For strong presence over Internet
Google Tag Structure is must to use.
Benefits of Google Tag Manager in
SEO Campaign
It allows us to add or create any
tag in website without wasting any time or without any help of developer. The
effects are real time for Tag Creation.
It increase the overall speed
& performance of the website, like if we manually add any tags or script
codes then its overall speed decreases or you can say loading speed decreases.
It’s easy to debug or launch any
code or tag with this tagging structure.
Example our site contains lots of
codes & tags. It helps to clean up all and maintain the speed for different
versions.
SEO is the main weapon for any
company to build their presence over globe and the Google Tag Manager is one of
the most important tools for marketers to add analytics or any other
information without deleting the excessive codes or tags. This lead to better
user experience.
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